After Millennials, Generation Z is the next breed of workers who are looking to make their way into workplaces.It encompasses the group of peoplewho were born between 1990 and 1999. According to an in-depth survey conducted by Robert Half, Gen Z will make up more than 20% of the workforce by 2020. Presently, millennial amount to more than half of that workforce, but Gen Z is not far behind now. Some may even say that it is the second line of millennials that are on the rise.
Just like any smart company, firm leaders have to adapt and make changes to attract a new wave of employees for their businesses.So if you want to make a good impression on this new breed of workers, you need to be wary of the following pointers:
1. Make a young professional employee group
If you plan to groom the new generation as potential leaders, then you have to open up an employee group that caters to them. It will engage and empower them by providing personal and professional development opportunities. You also have to encourage networking and civic involvement.
2. Embrace social recruitment
You can engage with Gen Z even before you start recruiting them. For example, you can show them exactly why it is rewarding for them to work for you. You need to build your brand for everyone to see by being digitally active. In this case, you need to be like Gen Z which means more social and mobile.
As a matter of fact, that is the basis for every recruitment strategy for any business today. Try to be proactive and highly visible in every online community that there is.
You needto nurture those communities as well as your followers in both internal and external talent pools.
3. Provide the latest and best technology
Gen Z is all about having the latest and greatest piece of technology in the market. These are the grain of people who grow up with smartphones, desktops, laptops as well as using multiple screens at once.That is why you have to invest in the latest tech to please them and make them feel more at ease.
4. Become as tech savvy as them
The members of the Gen Z are sophisticated and intuitive which is what you have to be as well if you hope to win them over. Not only does your tech have to be what they’re looking for, but also your attitude.
Just like them, you need to operate like atech-savvy organization which means you should be mobile and omnipresent on social media and your digital presence has to be multifaceted. In addition, the consumer grade technology has to be available at work or else this bunch will bail.
5. Opt for collaboration
Members of the Z generation do not approve of hierarchies. They want to be immediately involved in the decision-making process and to collaborate on important projects.If managed well, it can be beneficial as agile businesses need cross-team and cross-department working. Therefore, the organizations have to have the right tools and culture to enable it.
6. Be prepared to talk about money
Gen Z was brought up during the Great Recession, so they know what kind of impact a weak economy has on finances in the short and long run. Hence, they are willing to do whatever it takes to make enough money to cover both immediate expenses and debt such as student loans.
Gen Y has always mostly opted for a work-life balance than salary, but Gen Z is all about making money. Thus, you will have to offer them a competitive salary and benefits package to attract top young talent since the employment market continues to favor the job seeker.
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