Who are Generation Z
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‘GenerationZ’, 'GenZ', ‘iGeneration’, 'Zoomers'

GenerationZ has so far received less attention that its predecessors, Generation Y or the Millennial geeration. While there’s been a huge amount of research, work and data to help the Millennials integrate into the workforce, the generation following, fresh and sometimes unobserved, is very different.

Any generation dates are arbitrary but the Millennials are so-called for coming of age around the turn of the century. That gives them a timeline of birth between about 1980 and 1995.

GenerationZ therefore starts around 1995 and is still ongoing until a new cohort is named – although some would expect the end dates of GenerationZ births to be around 2015.

For further information on this exciting new generation, go to our sister site GenZ Insight (www.genzinsight.com), or go directly the blog